News of high-street chain H&M’s eminent arrival in Amman’s sparkling new Taj Mall was initially exhilarating. Having recently perused their The Girl with the Dragon Tattoo dystopian fashion distillation, I was already picturing myself swaggering in the collection’s oxblood-hued motocross jacket. Another purveyor of the accessible dolce vita was coming to Jordan – life was about to get that much better. Flashy, fashionable fun even I, as a struggling writer, could afford. Then fate trampled my frivolous bliss, as usual. The most recent episode of Vice magazine’s “Fashion Week Internationale” series just so happened to be a searing exposé on the Cambodian fashion week and garment industry, in particular – you guessed it – a factory that produces clothes for H&M.
I had seen the plight of garment factory workers in the media for quite some time, but this was by far the most unsettling account I’d so far encountered. The series’ host Charlet Duboc followed baby-faced young girls (most of whom lie about their age to enter the workforce far earlier than the legal limit of 18) and witnessed horror stories of Machiavellian work conditions and brutal police crackdowns on any ensuing protests for the improvement of factory conditions. This is the “dark heart” of fashion we rarely glimpse beyond fashion week fan fare and glamorous editorials – it’s a side the industry leaders keep hidden better than chubby models for good reason. Duboc lamented: “When I think of that girl standing in there working the machines, or whatever it is that goes on behind those gates, in her ‘Berlin Fashion Week’ jumper without even knowing what a fashion week is… and then I think of all the high fashion designers collecting their praise, champagne and flowers for their latest collection, it doesn’t add up!” The real behind-the-scenes world of fashion is as unflattering as acid-wash maternity jeggings.
My H&M shopping spree vision was irrevocably crushed. I could not unsee what I had just seen. And as it turns out, the lives of the factory workers portrayed in the Vice piece are a saccharine fairytale compared to many sweatshop stories. So if you’re the squeamish type who wants to happily snap up as many pretty ‘fast fashion’ finds her paycheck can withstand, it’s not too late to turn back. Take the blue pill. If, however, you’re the casually conscientious or curious type, be warned. We’re about to enter the fashion version of Apocalypse Now.
With massive global retailers getting routinely busted for their factory worker human rights violations, the issue has gotten more bad press than the Kim Kardashian investment venture/mega-wedding. Luckily, hoards of accoladed economist are rushing in to defend the beleaguered practice. Garment industry apologists like Pulitzer Prize winner and New York Times columnist Nicholas Kristof claim this is all part of the natural progression of developing nations. In an article titled “Two Cheers for Sweatshops” (I am not even kidding you) he concedes that there are problems like “managers [who are] brutal in the way they house workers in firetraps, expose children to dangerous chemicals, deny bathroom breaks, demand sexual favors, force people to work double shifts or dismiss anyone who tries to organize a union.” Yet he brazenly proclaims: “The simplest way to help the poorest Asians would be to buy more from sweatshops, not less.” Perhaps there should be a Pulitzer Prize category for Unmitigated Asshole Reporting.
Continue reading here.
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